Pepsi is an official sponsor of the Uefa Champions League since 2015. In Brazil, though, the brand wasn’t related to the event or football.
To show that the brand understands the passion for football, we presented die hard fans with a dilemma:
Would you trade your most treasured memories for tickets to the Champions League final?
To launch the new flavor of Cup Noodles in Brazil, we had a small problem: the name of the product,
when pronounced, sounded like a popular swear word: SeaFood = se foder (fuck you)
Since the launching date of the product was near the World Cup, we picked a coach that became quite famous for his “perfect” english – Joel Santana.
The coach was picked to end the stigma that players swear too much – especially by using the term “vai se foder” (fuck you), that have a pronounce very similar to SEAFOOD.
We made a joke out of it, showing that they were, in truth, just ordering SeaFood to end their hunger.
Locaweb is Brazil’s pioneer internet company. They sell domain registers, hosting, e-mails and many other tools for businesses and developers.
Concept and visual identity for the biggest Locaweb event.The Locaweb Meeting is one of the biggest events of tech and tendencies
of the digital media segment.
In Latin America, Pepsi Twist (Pepsi with a touch of lemon) is represented by beloved characters: the Lemons. They appear in ad campaigns, and social media, as Pepsi employees.
As part of the “make me a flavor” campaign, Ruffles intended to put in the market a special edition with lemon.How could Pepsi,
another PepsiCo brand, help promote the new flavor in social media?
We brought back the beloved lemons – just to fire them. Instead of only promoting a new product, we integrated the two brands in a story told 100% in social media,
showing how the Pepsi Twist lemons ended up inventing Ruffles lemon flavored.
In a tribute for the day of rock, we partnered with Kiss FM radio and created, for a week,
news flashes that summed up the biggest news of the day in the rhythm of Rock and Roll.
Here in Brazil, people aren't used to ask for a pepsi to quench their thirst. Those who dare to do this, are often judged by the others.
So, to spread our new concept - Só Que Sim (Something really close to Yes, We Can), we decided to combat
this behavior by defending everyone who also feels judged by their choices. We created a different law firm,
runned by than Narcisa Tamborindeguy, an internet brazilian icon known for being irreverent and fun, and for our luck a law graduated person.
The campaign invited people to send their own micro cases, which were defended by her.
Aji-Sal Churrasco is a type of salt wrapped with umami, which makes it a more powerful salt and which enhances the taste of food.
To spread this product, we created a series of three videos for TV, showing what would be
the people’s reaction when they tasted a barbecue made with this product.
For the TV Pepsi Twist campaign, the beloved Pepsi lemon fought the actor who voices him, Brazilian TV Star Bruno Mazzeo, and lost its voice.
We carried on with this plot in social media, showing the lemons’saga to finde a new voice.
But they couldn’t quite get it, choosing b-list celebrities that aren’t exactly loved by the public.
Which obligated Pepsi to reach a new agreement with Mazzeo.
Every week, we “auditioned” with b-list celebrities, with famous catchphrases and sticky little songs.
Because THAT’s what makes a good voice actor, right?
Series of Instagram Stories showing how each one of the candidates faced the huge responsibility of dubbing the Pepsi Twist Lemon.
We invited the audience to audition too.
Along with VetorLab, we created an interactive booth, where the audience could audition for the part and see the lemon speaking real time.
Annual campaign for Unimed, the biggest health insurance in Brazil.
We launched the new Cup Noodle’s Sea Food Flavor with a huge graphic representation of what happens in your mouth when you taste it.
An amount of sea elements and animals were displayed on billboards across the city and in metro stations tunnels.
01_Know more places than the cod that you had for lunch.
02_Know more places than your afternoon coffee.
In 2016, Pepsi sponsored the Salvador Carnival, one of the most traditional in Brazil. And, to celebrate the occasion,
decided to release exclusive commemorative cans. But how could we make this simple project as authentic as Pepsi?
To live up to the event and the brand, we didn’t want to talk about carnival the same way everyone does.
We decided to show how plural Carnival is. After all, even the name of the state was born from diversity: the all saints bay.
A project every day, 30 days and 1 theme: reflecting on our relationship with technology. The intent was simple,
but the challenge was huge, to generate conversation every day, for a month. More thant the project of a group of friends,
30 days 30 projects became an invitation for everyone who wanted to be a part of it.
From an open google docs, anyone could contribute with their ideas and opinions.