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Pepsi Champions


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Pepsi Champions


<>>Memory exchange<<>

Pepsi is an official sponsor of the Uefa Champions League since 2015. In Brazil, though, the brand wasn’t related to the event or football.

To show that the brand understands the passion for football, we presented die hard fans with a dilemma:

Would you trade your most treasured memories for tickets to the Champions League final?

 

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Pepsi Limoes


Pepsi Limoes


<>>The Lemon's Layoff<<>

In Latin America, Pepsi Twist (Pepsi with a touch of lemon) is represented by beloved characters: the Lemons. They appear in ad campaigns, and social media, as Pepsi employees.

As part of the “make me a flavor” campaign, Ruffles intended to put in the market a special edition with lemon.How could Pepsi,
another PepsiCo brand, help promote the new flavor in social media?

We brought back the beloved lemons – just to fire them. Instead of only promoting a new product, we integrated the two brands in a story told 100% in social media,
showing how the Pepsi Twist lemons ended up inventing Ruffles lemon flavored.

 

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Locaweb Antenados


Locaweb Antenados


<>>18º Locaweb Meeting<>>

Locaweb is Brazil’s pioneer internet company. They sell domain registers, hosting, e-mails and many other tools for businesses and developers.

Concept and visual identity for the biggest Locaweb event.The Locaweb Meeting is one of the biggest events of tech and tendencies
of the digital media segment.

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Guitar news


Guitar news


<>>GUITAR NEWS<<>

In a tribute for the day of rock, we partnered with Kiss FM radio and created, for a week,
news flashes that summed up the biggest news of the day in the rhythm of Rock and Roll.

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Aji-sal


Aji-sal


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Freemont


Freemont


#TheLemonVoice

For the TV Pepsi Twist campaign, the beloved Pepsi lemon fought the actor who voices him, Brazilian TV Star Bruno Mazzeo, and lost its voice.
We carried on with this plot in social media, showing the lemons’saga to finde a new voice.
But they couldn’t quite get it, choosing b-list celebrities that aren’t exactly loved by the public.

Which obligated Pepsi to reach a new agreement with Mazzeo.

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Every week, we “auditioned” with b-list celebrities, with famous catchphrases and sticky little songs.
Because THAT’s what makes a good voice actor, right?

Auditions

behind the scenes

Series of Instagram Stories showing how each one of the candidates faced the huge responsibility of dubbing the Pepsi Twist Lemon.

Recording Booth

We invited the audience to audition too.

Along with VetorLab, we created an interactive booth, where the audience could audition for the part and see the lemon speaking real time.

 
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Unimed Titulo


Unimed Titulo


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CUP NOODLES


CUP NOODLES


<>>CUP NOODLES SEA FOOD<<>

We launched the new Cup Noodle’s Sea Food Flavor with a huge graphic representation of what happens in your mouth when you taste it.
An amount of sea elements and animals were displayed on billboards across the city and in metro stations tunnels.

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Fiat 500 Cabriolet


Fiat 500 Cabriolet


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Fiat Ducato


Fiat Ducato


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Samsung S6 Titulo


Samsung S6 Titulo


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IG viagens


IG viagens


01_Know more places than the cod that you had for lunch.

02_Know more places than your afternoon coffee.

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ABTO


ABTO


BMW MOTORRAD G310

BMW was about to release their first low cylinder bike in Brazil, G310R. Buzz in the market was skeptical, as the bike lovers expected a low quality bike in the 300cc category.
BMW needed to proof that they could release a competitive premium bike, that lived up to the brands’ standard.

>>IDEA
Before release, we created a website, where people could comment on their expectations about the new BMW.
When the bike got to the market we showed how it exceeded expectations in every step of the way.

Teaser


pre launch

Launch

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Pepsi Latas


Pepsi Latas


<>>PEPSI CARNIVAL CANS<<>

>>CONTEXT:

In 2016, Pepsi sponsored the Salvador Carnival, one of the most traditional in Brazil. And, to celebrate the occasion,
decided to release exclusive commemorative cans. But how could we make this simple project as authentic as Pepsi?
To live up to the event and the brand, we didn’t want to talk about carnival the same way everyone does.

We decided to show how plural Carnival is. After all, even the name of the state was born from diversity: the all saints bay.

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POSTERS

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Escola SP


Escola SP


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30 dias 30 projetos


30 dias 30 projetos


30 days, 30 projects

A project every day, 30 days and 1 theme: reflecting on our relationship with technology. The intent was simple,
but the challenge was huge, to generate conversation every day, for a month. More thant the project of a group of friends,
30 days 30 projects became an invitation for everyone who wanted to be a part of it.

From an open google docs, anyone could contribute with their ideas and opinions.

The conversation, that began within 4 friends, was shown in big media channels such as Folha de São PauloUpdate or DieHypenessTech Insider